If organizations do not effectively define and communicate their purpose and values, people – within and outside the group – are bound to misconstrue what the organization stands for.  Many advocacy groups find that their staff members do not know how to talk in public about the organizations’ core values, goals, and accomplishments – and, most important, why they matter.

A communication audit examines how an advocacy organization presents itself in its written and web-based communication, and analyzes the operative values, assumptions, language and imagery at work.  Through individual interviews, group meetings and written reports, ActionMedia helps organizations examine and articulate their focus, and define the context for positioning the organization.  Specific recommendations are provided for revision of current documents in use, and organizational staff and leadership reach consensus on "our story," with coaching on how that story adapts to different program areas.