Trainings and Workshops

ActionMedia provides direct services such as training and campaign development as well as a series of workshops. If you would like to schedule a session, contact:
actionmedia [at] actionmedia [dot] org

Trainings and Workshops

Workshops can be half-day or tailored to fit conference schedules, and content can be adapted to meet specific circumstances.

Strategic Communication for Action – This workshop provides critical insight on how the media really works. Learn a simple system for making sure all communications are strategically planned and executed, examine specific techniques for recognizing opportunity, and combine mass media with existing communication efforts.

Defining "We" in Environmental Advocacy – Breaking out of "the environmental community" to develop inclusive, broad-based environmental communication. This workshop explores the ideas and tactics laid out in our publication “Defining We.”

Framing Growth & Development – A workshop for funders, citizens, and organizations advocating better planning for the improvement of communities and regions, drawing on research about public attitudes about community development.  Values-based communication about growth and development issues can create broader agreement on smart decisions for the next development project in communities large and small.

Framing Affordable Housing – A workshop to help advocates understand how most citizens see housing issues, and to talk about these issues in ways that cause more people to understand and support the need for a wider variety of housing stock to meet community needs.

Framing 21st Century Energy - Americans are evenly and bitterly divided about an assortment of political issues, but nearly all of them agree that our nation's current energy policy is behind the times and needs a new, 21st Century approach. This workshop explores ways of talking about energy that will increase the demand for clean energy and greater efficiency, and reduce the production of global warming pollution.