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Our Publications

ActionMedia has published reports on effective advocacy for housing, energy, clean air, and other issues. Descriptions of recent publications follow, with links to the documents in PDF format (Adobe Acrobat Reader required).

Defining "We" in Environmental Advocacy

By reviewing media coverage, ActionMedia learned this: People speaking out for social change had better be pretty sure who they mean, when they say “we.” This booklet recommends strategies for talking about and advocating for the environment.
Open PDF (438 K)

Advancing Prosperity Through Regional Development

How can advocates increase support for regional development decisions that address the needs of low-income communities? This report on focus groups conducted in seven Metropolitan regions reveals some unexpected findings and encouraging implications for communications framing designed to set the terms of discussion in ways that make sense to people with widely divergent political views and life circumstances. It suggests that communications on regional development decisions should start with how people affected by the decision have been, or will be, engaged in helping to make the decision. Advocates can mobilize support and neutralize opposition by defining the issue in terms of who’s included and who’s left out.
Open PDF (72 K)

Talking in Public About Growth and Development

Through focus-group research, media analysis, meetings, and consultations, ActionMedia crafted recommendations and a frame for discussion of growth and development. This report includes communication guidelines, checklists, and tips for advocates.
Open PDF (72 K)

21st Century Energy

ActionMedia worked with RE-AMP, a coalition working to reduce carbon emissions from electric generation in the upper Midwest. This report, based on research findings about public attitudes and values, recommends specific communication frames for RE-AMP.