For the vast majority of people who are not energy experts, the insider language of global warming is confusing or meaningless. The Kyoto Protocol, atmospheric concentration of carbon dioxide in parts per million, climate models, and the like are complex matters that most people simply do not have the time or desire to master.  But people can, and do, mobilize behind the idea of shaping a clean energy system for the 21st century.

Americans across all socio-economic and political lines are already solidly behind the idea of developing cleaner and more efficient energy systems in our nation – which will lead to change around the world – because it provides enormous opportunities.  

These are widely and deeply shared beliefs.  Whenever possible, public communications should include, reference, or build upon the following, and related, ideas:

•  Through investment in American know-how and innovation, we can develop technologies, efficiencies, and strategies that will create jobs, build our economy, and lead the way to a new energy future.

•  We have the know-how and can-do spirit to begin slowing global warming with immediate reductions in CO₂ and other global warming pollution.  The coming decade is our opportunity to begin building the clean, efficient energy system we need for the 21st century.

•  We can all be a part of this – by getting involved in changing the energy use in our own states, cities, towns, farms and workplaces, our schools, and our homes.  As utility customers, we must make sure the utilities are meeting our needs with clean energy, and as citizens we must make sure our elected representatives help lead the way toward global warming solutions.