Strategy

The art of getting somebody to
do something

• What has to happen as a result of the communication?
• Who has the power to make that happen?
• What story do they need to hear to take that action?
• Who should they hear it from?
• How can we deliver the message?

These are powerful questions, are not as simple as they seem. Don't try answering them by yourself, because you'll accept the first answers that come to mind, and such answers are almost always wrong.  Work with one or more partners to ask yourselves critical questions, such as How do we know that? What difference will it make? What action do we want taken? Is this really whart we want, or just a tactic? Who else could they hear it from?