Publications

ActionMedia has published reports on effective advocacy for housing, energy, clean air, and other issues. Descriptions of recent publications follow, with links to the documents in PDF format (Adobe Acrobat Reader required).

Defining "We" in Environmental Advocacy
By reviewing media coverage, ActionMedia learned this: People speaking out for social change had better be pretty sure who they mean, when they say “we.” This booklet recommends strategies for talking about and advocating for the environment.
Open PDF (438 K)

21st Century Energy
ActionMedia worked with RE-AMP, a coalition working to reduce carbon emissions from electric generation in the upper Midwest. This report, based on research findings about public attitudes and values, recommends specific communication frames for RE-AMP.

Talking in Public About Growth and Development
Through focus-group research, media analysis, meetings, and consultations, ActionMedia crafted recommendations and a frame for discussion of growth and development. This report includes communication guidelines, checklists, and tips for advocates.
Open PDF (72 K)