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Strategy |
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The art of getting somebody to |
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These are powerful questions, are not as simple as they seem. Don't try answering them by yourself, because you'll accept the first answers that come to mind, and such answers are almost always wrong. Work with one or more partners to ask yourselves critical questions, such as How do we know that? What difference will it make? What action do we want taken? Is this really whart we want, or just a tactic? Who else could they hear it from? The problem is not an information gap. Use communications to close the power gap
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Defining WE |
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| Advocates for positive change increase their power by building their rhetoric from a broad definition of “we”. Too often, the word is used to mean “everyone who already agrees with us.” When leaders redefine "we" as everyone who will benefit from this change, far more people can see themselves in the story, and understand that their own interests are being addressed. This little book is about a little word that makes a big difference. Download <PDF format> or request a copy via U.S. Postal Service. <Contact Us> |
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Do You Live In a Watershed? |
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Most citizens think they don’t. ActionMedia just completed qualitative research with voters in Pennsylvania and Virginia, that yields insight into how people upstream from Chesapeake Bay reason about their own waterways, and about responsibility for keeping our waters clean. <morehere> Click to read our Executive Summary Research March 2010 Report |
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