ActionMedia

"Action Media" "Minneapolis" "Minnesota"
ActionMedia provides issue framing and strategic communications training, research, and consultation services to advocates for positive social change.

Framing and strategic communications influence how others, including the news media, perceive and act on your issues. It's not enough to make a "splash" by getting in the media. Advocacy groups get more power by using media strategically to build a wave. Is your communications work focused on getting the information out, or actually getting something to happen?
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TRAININGS AND WORKSHOPS
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Publication:
Defining WE in Environmental Advocacy

Instead of speaking in the public interest, advocates often use "we" to mean "we in this room" or "we who already agree ..."

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> Open PDF (438 K)

Services:
Strategy, Framing, Training, and Workshops

ActionMedia helps organizations working for social change increase the clarity and the power of their communications.

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Communicate for Action
Advocates should focus on making the media more useful – to change how decision-makers perceive and act on the issues.